In Arabic, the word for friend is built from the root that means truth. The same three letters give you the word for honest. That is not an accident of the language, and it isn’t an accident here either.
The most useful thing a friend does is tell you the truth — including when the truth is inconvenient for them. So that is the deal we make with every client, and we put it in writing before you pay us anything:
If the numbers don’t justify a custom build, we say so and point you at the $40-a-month tool that does 80% of it. If a task is too small to be worth automating, we tell you on the first call instead of scoping it anyway. If something we built stops earning its keep, we’ll be the ones to raise it.
Plenty of consultancies will sell you AI because you asked for AI. We would rather be the one you call back.
Omar Obeid · Founder